2015年4月16日星期四

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Should Be Huge Catalyst At Samsung And LG On October 8th, the US Patent Trademark Office (USPTO) awarded Neonode (NASDAQ:NEON) a groundbreaking patent ( 8553014), which is entitled "Optical Touch Screen Systems Using Total Internal Reflection". Based on a further reading of the patent and its numerous diagrams, it is clear that this patent is for Neonode's flush (bezelfree) coverglass technology.
Until now, Neonode could not atall address the toptier smartphone and tablet markets, balenciaga bags outlet which are dominated by capacitive touch (requires a cover glass) and only employ flush bezel designs. This is because Neonode's optical solution (shoots invisible infrared light above the screen) required a bezel height of at least 0.4 millimeters (tiny but not insignificant), which was 3x taller than capacitivetouch smartphone bezels (insignificant and flush to the naked eye).
Neonode's new flush solution sends the LED's invisible infrared light through a superthin (and flexible layer of) coverglass, rather than above the screen (which requires some bezel for the plastic light guide). According to management, Neonode is partnering with a Japanese glass OEM, who manufactures superthin (GLW) Willow glass.
Since both Apple (NASDAQ:AAPL) and Samsung (OTC:SSNLF) pretty much control the large smartphone and tablet markets, and dictate the industrial design requirements, flush designs have become the status quo (and a prerequisite).
With Neonode recently landing both Samsung and LG (NYSE:LPL) as licensees, and with Samsung in a bit of legal hot water due to its August 24, 2012 patent suit loss to Apple, the timing of this patent grant and recent licensing announcement could not be more fortuitous.
Remember that a Northern California jury found that Samsung violated Apple's IP balenciaga bag sale (the '381 "bounceback" patent, the '915 "pinchandzoom" patent, and iPhone's design and tradedress) and awarded Apple $1.05B.
According to most IP infringement experts, the trade dress loss is pretty scary for Samsung, and could have major ramifications for all "me too" smartphone competitors, like Motorola/Google (NASDAQ:GOOG) and LG.
However, now that Neonode has a patented flushdesign for its optical touch technology, which beautifully compliments it critical userinterface and optical patents, it would make sense for Samsung and LG to seriously harvest its new licensing relationships with Neonode. Not only will Neonode's technology offer bestofbreed http://www.balenciagatop.com/ price/performance, but it can also provide significant "IP cover" (something that Samsung knows plenty about).

The same would apply for Google/Motorola and HTC (OTC:HTCKF), who are not yet licensed, even though both used Neonode's prior "userinterface" art (along with Samsung) to defeat the Apple's swipetostart patent in 3 different European courts (London, Netherlands, Balenciaga and Germany).

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