Should Be Huge Catalyst At Samsung And LG On October 8th, the US Patent
Trademark Office (USPTO) awarded Neonode (NASDAQ:NEON) a groundbreaking patent (
8553014), which is entitled "Optical Touch Screen Systems Using Total Internal
Reflection". Based on a further reading of the patent and its numerous diagrams,
it is clear that this patent is for Neonode's flush (bezelfree) coverglass
technology.
Until now, Neonode could not atall address the toptier smartphone and tablet
markets, balenciaga bags
outlet which are dominated by capacitive touch (requires a cover
glass) and only employ flush bezel designs. This is because Neonode's optical
solution (shoots invisible infrared light above the screen) required a bezel
height of at least 0.4 millimeters (tiny but not insignificant), which was 3x
taller than capacitivetouch smartphone bezels (insignificant and flush to the
naked eye).
Neonode's new flush solution sends the LED's invisible infrared light through
a superthin (and flexible layer of) coverglass, rather than above the screen
(which requires some bezel for the plastic light guide). According to
management, Neonode is partnering with a Japanese glass OEM, who manufactures
superthin (GLW) Willow glass.
Since both Apple (NASDAQ:AAPL) and Samsung (OTC:SSNLF) pretty much control
the large smartphone and tablet markets, and dictate the industrial design
requirements, flush designs have become the status quo (and a prerequisite).
With Neonode recently landing both Samsung and LG (NYSE:LPL) as licensees,
and with Samsung in a bit of legal hot water due to its August 24, 2012 patent
suit loss to Apple, the timing of this patent grant and recent licensing
announcement could not be more fortuitous.
Remember that a Northern California jury found that Samsung violated Apple's
IP balenciaga bag
sale (the '381 "bounceback" patent, the '915 "pinchandzoom" patent,
and iPhone's design and tradedress) and awarded Apple $1.05B.
According to most IP infringement experts, the trade dress loss is pretty
scary for Samsung, and could have major ramifications for all "me too"
smartphone competitors, like Motorola/Google (NASDAQ:GOOG) and LG.
However, now that Neonode has a patented flushdesign for its optical touch
technology, which beautifully compliments it critical userinterface and optical
patents, it would make sense for Samsung and LG to seriously harvest its new
licensing relationships with Neonode. Not only will Neonode's technology offer
bestofbreed http://www.balenciagatop.com/ price/performance,
but it can also provide significant "IP cover" (something that Samsung knows
plenty about).
The same would apply for Google/Motorola and HTC (OTC:HTCKF), who are not yet
licensed, even though both used Neonode's prior "userinterface" art (along with
Samsung) to defeat the Apple's swipetostart patent in 3 different European
courts (London, Netherlands, Balenciaga and
Germany).
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